September 2016

Startup Funding – short term or long term? I was reading an article featuring Neil Woodford this morning on the BBC website, that talks about “how appalling” the UK is at providing start-up funding in the tech sector. Now, to most of you this won’t come as a huge surprise, although, I do think there…

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Brand Management in Charities, myth or reality? I was reading my daily marketing digest earlier and read this article on Brand Management in Charities and found myself being taken back 20 years to the commercial sector. Then, as is the case now in the third sector, companies were waking up to the fact that a brand…

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Planning for the rainy day! Over the past couple of months I have been speaking to a number of prospective clients, all of whom have good businesses. So why, you may think, are they talking to me, the simple answer is they, like many other businesses, want to smooth out their sales curve to ensure they…

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