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New Year Resolution is a good excuse for change.
With the year rapidly coming to a close, many people talk about New Year Resolution and, on a personal level, they are always good to give you a focus going into a new period of time. However, like any challenge they will only succeed if the individual or business wants to change and adapt. Many…
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GDPR does your organisation have the right approach.
GDPR does your organisation have the right approach. This is the last time this year I will talk about GDPR, I promise. As we move into 2018, the clock is ticking and most organisations are now planning their compliance with the new regulations. However, there are some that aren’t. I read a document this week…
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Inspiration and Staff Engagement
Inspiration and Staff Engagement, where does it come from and how can we use it. More of my work these days involves engaging staff across organisations in new programmes, yet a lot of the time peoples’ perceptions are that there are too many hurdles in the way, or it might be too tough to achieve…
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The High Street Struggling to survive – we’ve heard it before.
Reading the news this morning, once again I read a headline that made me instantly think I have seen that before. Having read the article titled “The High Street struggling to survive” it made me think I was having a case of deja-vu, but no, this article was based around Rotherham High Street. In reality…
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Digital – Should you ignore other channels?
Digital – Should you ignore other channels? A question I asked myself when trawling through my Monday emails and found my regular update from the CIM. Normally this is interesting and sometimes there is a real gem, but today one sentence grabbed my attention “Don’t forget the old ways”. The sentence was part of an…
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Customer Engagement – Has it really changed?
Customer Engagement, what does it mean? “Brands need to deliver the right information at the right time to the right device in order to succeed with today’s travellers. Those that are engaging with customer touchpoints throughout the entire travel journey are the ones making the most impact” – Travelport This is the first line of…
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GDPR – Now is the time to act.
Once again it seems that the third sector is paving the way for organisations preparing for GDPR. Over the past few months I have been speaking to numerous organisations to begin work on preparing for GDPR and it never ceases to amaze me, how many think they have plenty of time and don’t need to…
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Incentivising Employees – What employees want?
Creating a content, happy workforce is often a challenge. Often incentivising employees is seen as the best way but in reality are incentives what employees want or is there something else. In my experience, creating an effective, content workforce is about a combination of elements, the key ones being; Salary Career path and opportunities Working…
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The Return of SMS as a marketing channel.
When social media hit, Facebook, Twitter, Instagram, LinkedIn to mention a few, we all thought it would be the end of texting (SMS) and that SMS as a marketing channel would become a thing of the past. We were wrong, SMS has been more resilient and certainly in the third sector it appears to be…
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Engage don’t dictate.
Engage don’t dictate, we can barely blink, at the moment, without reading about the latest round of the war in words between Donald Trump and Kim Jong-un, two would-be leaders who believe that just by bullying and dictating, they can control their countries and influence the international community. There is a lesson in these actions…
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Data Protection – it is everywhere
Data Protection – it is everywhere. I have been attending a number of events recently, all focused on the new General Data Protection Regulation (GDPR) and the impact it will have on a business and this is not just commercial set-ups, it also affects charities and not for profit organisations. The other aspect we will…
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Digital marketing can it deliver in the short term?
I spent the weekend in Wales doing an adventure race, great fun, hard work and suffering a bit for it now, but not the place you would imagine discussing if digital marketing can it deliver in the short term?. However, while recovering on Sat evening I was talking to one of the other competitors and…
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Social Media – its impact on us all
Social Media – its impact on us all With the terrible events that seem to be becoming a regular occurrence at the moment, much has been said about the impact social media has been having, both for the good and the bad. I was interested to read about the government’s approach, suggesting that the social…
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Fact or fiction, what will the internet bring us.
I have often had debates with my friends about the visionary strengths of Gene Rodenberry, there are many aspects of Star Trek that are now common place in modern life, what else will he be proven to be correct on. But he is not the only fictional writer who has seen what might happen and…
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Solar lamp delivers change to transform African communities.
Sometimes I read an article or passage and just think “wow”. This was one of those occasions. It is not often we see technology developed that will not just benefit those who can afford it, but most importantly, those who cannot. This is one of those cases. I was flicking through the BBC website at…
