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Digital Marketing – The way forward or not?
Digital Marketing – The Way forward or not? Last week, two events happened that made me think about how we market products or services, B2B or B2C. Firstly, I saw a great speaker, Grant Leboff who discussed the change in our behaviour from having a considerable attention span with limited media options to a society…
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Retail Pain or just change in buyer behaviour, it’s just change.
I was reading some retail headlines earlier this week that seemed remarkably familiar, retailers sales dropping, internet sales increasing. This got me thinking, many of my recent blogs have been focusing on change and engaging customers, yet some of the biggest brands on the UK high street, clearly don’t do this. With some suggesting the…
