Recent Categories
Recent Posts
Post Archive
Catogery Tags
Connect With Us
-
Reward Customer Loyalty or penalise it?
Reward Customer Loyalty or penalise it, is it really a difficult question? Many years ago, I was involved in developing customer loyalty programmes for Nissan in the UK with the aim to reward long term customers. Our belief was that it would be easier to sell new cars to existing customers rather than find new…