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Virtual Conferences and exhibitions, do they work?
Firstly, I want to say that I am not sure I have the answer to this question and do not believe there is a definitive one yet. What I can say is that I have seen different responses and statistics from many different event producers and stats as we all know, can paint many different…
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Environmentally friendly or socially responsible, the new age of tech businesses.
Google has recently announced that they have now achieved a zero carbon footprint, meaning that for the entire life of the business, they are carbon neutral. They are not the only multinational tech firm to aim for this target, with Microsoft and Apple soon to follow. But this is only the start and when you…
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Silver Linings – What has come out of the Lockdown?
It seems that we live in a life of a broken record, retailers cutting jobs, complaining that landlords aren’t giving them any flexibility, sales dropping… I am sure I don’t need to repeat it all. Over the past ten years I have spoken to many groups about the challenges the retail sector is facing and…
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Changing times, changing businesses in the Covid-19 crisis. Those business who don’t adapt won’t survive.
I have been reading this morning about Privacy Campaigners who are saying that the “Test and Trace programme” in England is breaching GDRP data law and there are two main points that have come out of this article in my opinion. Firstly, the government should have known better and when establishing this system should have…
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CSR now more important than ever, make sure your organisation is trained.
With more of my work being dedicated to CSRA part of this work is helping companies and organisations understand CSR and how it can benefit them and we are now delighted to announce the launch of our CSR Training Course online, comprising six modules. Discover why CSR is important to all organisations. CSR can take…
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Marketing your way out of the crisis
Wow, what a first half, of the year that is. We are already into the second half of the year and I don’t feel as though I have woken up properly. With the first half of the year dominated by Covid-19, we are now into the next phase, how we all come to terms with…
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Facial recognition software, improving productivity or spying and destroying trust?
Imagine the scenario, you are running one of the biggest business brands in the world, you are one of the top four companies in your field with a history that dates back centuries. Then, due to a series of bad judgements that are highly publicised in the media, your reputation takes a battering, so much…
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Can brands help post Covid-19?
As we start to see lockdown relaxing, there is still a need for us to all be careful. The main issue will be how this is communicated to avoid confusion and this is where some of the major global brands can help. Over the past few months much has been made about the need for…
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Lardy Challenge – the final toll
What an amazing weekend, spending time with our friends over Zoom, whilst raising money for MIND. We completed our challenge, in a relay for 26.2 hours, cycling over 400 miles and smashing our target, raising over £2,000. Thank you to everyone that took part, donated and supported us during the challenge. Having only come up…
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EWO Supporting the 2.6 Challenge to help MIND
Living through these challenging times is giving us all many new experiences, some that we would all rather forget and others that have come as a welcome relief. For me, arguably the biggest impact has been the sense of community spirit that has brought us all together and not just in the UK, but globally.…
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Business can drive Social Responsibility change, governments will follow.
We are into February already and with it comes a new dawn, or does it? Brexit is done and we are now in a holding pattern until the trade deal is agreed, so it seems to be business as usual. But I do not believe this is the case as I think that business, with…
