CRM in the third sector, what do I need to know?
A few weeks ago I wrote a short article about the main questions a business should address when considering a…
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Monthly Archives: September 2020
CRM, what is it, what questions should I be asking and will it help my marketing and customer management.
CRM (Customer Relationship Management) tools are common now, and not just a business tool for large corporates. Many organisations now…
Read More »Cricket, is it leading the way to becoming sustainable?
What a month of sport we have had, and it is only going to continue through September. From the return…
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CSR (Corporate Social Responsibility) and ESG (Environment, Social, Governance), how to they differ in practical terms and how does a CSR framework integrate with your marketing strategy?
I recently had the pleasure of talking to Gina Connell, CMO of law firm BP Collins about CSR and how…
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Outsourcing, a swear word or perfect business sense?
The answer is, there is no right answer. It depends on the structure of your business, what you are looking…
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Marketing and CSR, do they really work?
I would like to tell you a tale, don’t worry it is only a short one. Over 25 years ago…
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CSR Monitoring made easy
CSR, ESG, Sustainability, three terms that we hear every day. In an ideal world, most businesses would like to be…
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Accountants and auditors are central to climate change fight, but the real change will come from the businesses.
In a recent article in Accountancy Age, Simon Konsta, Disputes Partner at DAC Beachcroft explains why the role of auditors…
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ESG, CSR, clearing up the confusion
ESG, CSR, GRI, UNSDG, Sustainability, just a few of the terms that are used when discussing what businesses are doing…
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Carbon offsetting costs could double, but that is not the way business should be going.
In an article in The Independent this weekend it details a report published by PwC that states “Carbon Offsetting” costs…
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ESG, what is it and why does my business need it?
Environment, Social, Governance, that is the literal definition of ESG. What it means to a business is far more than…
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