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Twitter, angel or devil in the new world of Musk.
Twitter, angel or devil in the new world of Musk. As a profession, one of the biggest challenges we have is persuading our target audience to believe the information we present across all channels. There has long been an amount of “creative licence” used across the profession and this will always continue as brands and…
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One of the biggest challenges facing businesses of all shapes and sizes at the moment is recruitment
One of the biggest challenges facing businesses of all shapes and sizes at the moment is recruitment and retention of staff. With employees able to demand higher salaries and packages more companies are offering higher salaries on one hand, but are struggling to add additional value to their potential employees on the other. Unless a…
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Out of sight, out of mind, the importance of regular communications.
During tough economic times, a lot of organisations will, quite rightly, look at ways they can reduce their overheads. In doing this they will look at the priorities of the business and what is essential and what is secondary and will make cuts that ensure they can meet their financial targets in the immediate future.…
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Fractional CMO – Confusing or the right way forward?
Marketers are constantly criticised for creating new ways to describe products and services, the simple aim being to distinguish them from other services or products that are already on the market. As a marketer with over 25 years experience I have always strived to speak and communicate using simple language rather than using terminology that…
