April 2023

Often, when talking to businesses about their brand, the focus is on the brand identity or the logo. This is understandable, as this is the visible manifestation of the business and should reflect the organisation, its culture and values. However, just like a book, the brand identity is just the cover and the real brand…

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So it would appear that, as a global society, we are finally making progress on the way we consume energy, with 2023 being the first year on record that our use of fossil fuels to generate electricity will drop as the switch to renewable energy increases. Read more about this in this BBC article. There…

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