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Marketing and CSR, do they really work?
I would like to tell you a tale, don’t worry it is only a short one. Over 25 years ago I joined Nissan Motors GB as a young marketer, as Direct Marketing Manager. One of my first projects was to work with our agency to develop a loyalty programme, this was pre internet and email,…
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CSR Monitoring made easy
CSR, ESG, Sustainability, three terms that we hear every day. In an ideal world, most businesses would like to be putting a structure in place that allows them to meet with the increasing demands from its prospective clients. In some cases, this is now being demanded, either by legislation or by investors. What is often…
