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Understanding Your Customer Journey
Understanding your customer journey is crucial for businesses aiming to deliver exceptional experiences and drive conversions. This journey includes every step a customer takes, from first becoming aware of a product to making a purchase and beyond. By mapping this journey, identifying key touchpoints, and using insights effectively, businesses can optimize marketing strategies to meet…
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Sustainable Marketing – What Does it Mean and How Does it Benefit a Business?
Sustainable marketing is often misunderstood as simply promoting eco-friendly products and services, but it actually encompasses a broader role in driving businesses and society towards a commitment to social responsibility, whilst at the same time building the reputation of the brand. Sustainability is not just about the environment. Historically, marketing departments have included sustainability and…
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Understanding How AI Can Benefit and Enhance Your Marketing
Artificial Intelligence (AI) is one of the recent technologies that when applied in the dynamic world of marketing, can greatly improve several marketing techniques. AI has numerous advantages ranging from data analysis to customer relations, but it is important to bear in mind that AI is an instrument created to enhance creativity and intelligence of…
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Different Marketing Activities? Why You Need to Choose the Best Fit for Your Business
Marketing is crucial for promoting products, services, or brands. Various channels of marketing exist, each with their unique benefits. Here are some of the main marketing activities and which businesses they suit best: Content Marketing Involves creating valuable content including blog posts, articles videos to attract and engage customers. Best For: Companies wanting to build…
