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Understanding Your Audience: It’s Not What You Want to Say, But What They Want To Know
Nowadays, effective marketing relies on understanding what your audience wants to know rather than simply telling them what you want to say. We’ve all been there, bombarded with messages that just don’t hit the mark. To stand out, you need to flip the script and focus on understanding your audience’s needs, challenges, and interests. It’s…
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Tailoring Your Marketing: The Right Channels for the Right Audience
In today’s business world, a one-size-fits-all marketing strategy is like trying to fit a square peg into a round hole—it simply doesn’t work. To really hit the mark, you need to choose the right mix of marketing activity for your target market. Imagine trying to sell skateboards to teenagers through a newspaper ad, you might…
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Why Understanding Your Competitors Matters?
In a world where businesses are constantly aiming for the top spot, understanding your competitors isn’t just an option—it’s a necessity. So here’s Why Understanding Your Competitors Matters. 💡 Imagine you’re at a neighbour’s barbecue, everyone’s talking about their favourite BBQ food. Now, you could just throw your burgers 🍔 on the BBQ and hope…
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Sport can be an extremely effective way to market your business and doesn’t have to cost a fortune.
Guinness recently announced their biggest marketing campaign ever as they launched their sponsorship of the English Premier League. (read the full article here) This comes at a time when most marketers, whether from large multi-national businesses or small local ones, have to justify every £ spent and are often asked to reduce their budgets. One aspect of Guinness’s…
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Marketing on a Budget: Strategies for Maximum Efficiency
🔓 Let’s unlock powerful marketing strategies that won’t break the bank! Marketing on a Budget: Strategies for Maximum Efficiency In the dynamic world of business, marketing can often seem like an overwhelming expense, especially for small businesses and startups. However, effective marketing doesn’t have to break the bank. By leveraging strategic approaches, businesses can maximize…
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Marketing Metrics Mastery: What to Measure and Why
How to Measure the Success of Your Marketing? In today’s marketing landscape, knowing which metrics to track is crucial for success. Among these, return on investment (ROI) is arguably the most important and gives an overall indication of the success of your marketing. Here’s a brief look at essential marketing metrics and their importance. Return…
