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The Importance of Profiling Your Target Market
We recently wrote an article about the growing demands Gen Z is placing on businesses and highlighted the importance of understanding their expectations and responding effectively This got me thinking about how important it is to truly understand your market and tailor your marketing and sales proposition to meet their needs. Too often, I meet…
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What You Need to Know to Connect with the Next Generation
Generation Z, born between 1997 and 2012, is becoming an increasingly powerful sector of the economy, but they are not your typical audience. They’ve grown up in a digital world, and they’re all about authenticity and transparency. If you want to connect with them you need to show them who you are, what you stand…
