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GenAI Tools and Platforms Supporting Modern Marketing
As GenAI continues to evolve, its impact on the marketing world will only grow, leading to more dynamic, efficient, and personalised marketing strategies. For businesses looking to stay competitive in an increasingly digital world, embracing GenAI is not just an option—it’s a necessity. Here are some examples of Generative AI platforms that are currently making…
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What is GenAI and How It Will Revolutionise the Marketing World
In recent years, the rise of artificial intelligence (AI) has transformed industries across the globe, and one of the most exciting developments is the advent of Generative AI (GenAI). Unlike traditional AI models, which are designed to analyse and interpret data, GenAI is capable of creating new content from scratch, mimicking human creativity. This ability…
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Items to Consider When Creating Content
Following on from my recent article on how to get the best from your marketing content, I thought it would be useful to provide a guide on what you need to consider when creating marketing content. Here are some key steps to consider when creating marketing content. Content is the backbone of any successful marketing…
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Content in Marketing: Do You Need to Be Telepathic to Get It Right?
This might seem like a straightforward question, but it’s surprising how few people really understand what marketing content is and what is needed to create it. For many marketers, working with teams – whether clients or colleagues is the hardest part of the job. Content has to be originated, and this comes from information provided…
