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What If You Could Grow Your Business Without Growing Your Overheads?
Is your business cutting its marketing due to increasing costs that are proving difficult to manage, particularly the cost of employing staff? You’re not alone. Many business owners, especially SMEs, are facing the same dilemma and it’s been heightened with the increase National Insurance Contributions (NICs) and the National Minimum Wage (NMW). As a result,…
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AI Versus The Environment
As many of you will know from my recent articles, I have become a convert to AI and am a genuine believer in the role it can play in our lives, both personal and business. From a marketing perspective, it is proving to be invaluable, from content origination, to creative ideas, analytics, and much more. Its ability…
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Fixed-Cost Marketing Support
As a growing business, you will probably have been used to doing your own marketing, but with the increase in turnover comes an increase in management requirements, and marketing can easily drop down the list of priorities. Whilst the business may recognise that marketing needs to be done, the challenge will come down to budget…
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Outsourcing Marketing – How Can It Help
With costs of employment increasing as of the 1st April with increased employers NI and an increase in minimum wage, not to mention the costs associated with employment increasing, the pressures on businesses to cut costs is growing. History tells us that in times such as these the first budgets to go are training and…
