A rare occurrence.
Driving back from a meeting this morning, I experienced something I haven’t done on the radio for as long as I can remember, presenters and guests being positive, was this really Positive Media? Normally, the rule in the media is bad news sells, and human nature being as it is, this is often the case.
But not today the conversations on Radio 2 was around the fallout from Brexit and instead of the “doom mongers” having all the focus, it seemed that almost everyone interviewed was talking about the opportunities and the positives. One point I have made throughout the past ten years is the influence the media has on the direction we take both good and bad. In the modern world where there are so many immediate news channels available, it is often the case that we end up with bad news and sensationalism becoming a self fulfilling prophecy.
However, the media can also be used for the good. We only have to look at Children in Need, or some of the disaster awareness programmes, they help us as a population become aware and deliver a solution. Today might not have been as dramatic as that, but what I heard was a community talking themselves into success and not failure.
Having watched another Tour de France stage today, you see riders driving themselves to the limits of the human body, yes a large part of this is training, but an equally large part is mental. If you have a positive frame of mind you are far more likely to overcome hurdles and succeed. If you have a negative one, well, you can come to your own conclusions.
So, Brexit is done, we have to make the best of what we have now and as businesses we have to find a way to continue. Personally, I think there is a huge amount of opportunity, both in Europe and further afield and it is at times like this when we need the media on our side, not fighting against us.