Doing the right thing is good for business, but how?

Author Archives: admin

Climate change, when has it gone too far?

Climate change, when has it gone too far? For those of you who follow and actually read my articles, you…

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Football offers a glimmer of hope…

Once in a while, an article grabs my attention for the right reasons and last week was one of those…

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Fractional CMO, how can it benefit your business?

A Fractional CMO is to all intents and purposes, a part time Marketing Director, it has just had its name…

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Supporting Charities, a nice thing to do or good business sense.

Over the last twenty years, I have become more and more passionate about businesses giving back to the community and…

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Outsourcing – Cost cutting or driving growth for your business? But what is it?

Outsourcing, historically that has meant using call or data centres in the far east to handle volume activities at a…

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A new year, new challenges, but the same questions from prospective clients.

A new year, new challenges, but the same questions from prospective clients, how can I generate some new business immediately,…

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Do marketing and social responsibility mix?

For a long time, I have struggled with how to marry my passion for social responsibility, in particular climate change,…

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Marketing – a cost or an investment?

Now we are all back from the festive break, our minds are turning to the year and what challenges we…

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2024 – Make sure you get off to a good start.

There is a lot of pressure on businesses at the moment with interest rates still high, the cost of living…

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Another pairs of eyes can make all the difference

In everything we do both in our work and private lives we come across challenges that we might not know…

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An extra pair of eyes on a problem can make all the difference.

It is often the case that a second pair of eyes looking over an issue can help find a solution.…

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