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As we move into the second half of the year and everyone gets ready for a much needed summer break, now is a good time to check that your marketing is on track and make any tweaks to ensure you get the best results from your full year. But you don’t need to do a…

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At this point in the year, it’s easy to get caught up in dashboards, metrics, and meetings. But sometimes the best thing you can do is stop, put the reports to one side, and simply ask your team and your customers how things are going. Not every answer will come from the data. Some of…

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As we enter the second half of the year, now is the ideal time to pause and reflect on your marketing efforts. The goals you set in January may have been ambitious and well thought through, but are they still relevant, has the changing economy affected your business and how it markets? And more importantly,…

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In any business, especially SME’s, consistent marketing is essential—but unpredictable costs can quickly eat away at your margins. But it doesn’t have to be that way. Fixed-price marketing services offer structure, clarity, and control without sacrificing your visibility. There are a number of ways fixed pricing protects your bottom line, including: 1. No surprises.You know…

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When we think about “impact” in business, we often jump straight to numbers — profit margins, growth stats, ROI. And while those matter (we’re marketers, of course we measure!), there’s a different kind of impact that sticks longer than any metric: the positive ripple effect a business can have on people, communities, and even the…

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I’ve worked in marketing for a long time now, and if there’s one thing I’ve learned, it’s this: you can’t build anything worth having without a solid plan. It’s a bit like building a house. You wouldn’t rock up to a patch of land with a pile of bricks and a vague idea, then just…

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Marketing that’s grounded in purpose feels less like a pitch and more like a conversation people actually want to be part of. And when your message reflects what the business stands for, it doesn’t just resonate more — it builds trust that lasts. In today’s competitive market, businesses that lead with purpose often create stronger…

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For most small businesses, the main focus is often just keeping things running, managing cash flow and hopefully making a profit—and that makes perfect sense. When time and money is tight, it can feel difficult to prioritise anything beyond the essentials. But contributing to something bigger doesn’t have to come with a big price tag…

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Purpose-led marketing has been around for a long time, but recently it’s become increasingly relevant — especially in the media. Simply put, it’s when a business or brand aligns itself with a meaningful cause — such as a health charity or conservation project — and incorporates that purpose into its operations, communication, day-to-day activities, and…

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I’ve talked before that I believe in the role AI can play in our lives and in our businesses, but I’ve also always emphasised the importance of using it as a tool — to enhance our work, make processes more efficient, and help make our lives easier — not to do all the work for…

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Is your business cutting its marketing due to increasing costs that are proving difficult to manage, particularly the cost of employing staff? You’re not alone. Many business owners, especially SMEs, are facing the same dilemma and it’s been heightened with the increase National Insurance Contributions (NICs) and the National Minimum Wage (NMW). As a result,…

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As many of you will know from my recent articles, I have become a convert to AI and am a genuine believer in the role it can play in our lives, both personal and business. From a marketing perspective, it is proving to be invaluable, from content origination, to creative ideas, analytics, and much more. Its ability…

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As a growing business, you will probably have been used to doing your own marketing, but with the increase in turnover comes an increase in management requirements, and marketing can easily drop down the list of priorities. Whilst the business may recognise that marketing needs to be done, the challenge will come down to budget…

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With costs of employment increasing as of the 1st April with increased employers NI and an increase in minimum wage, not to mention the costs associated with employment increasing, the pressures on businesses to cut costs is growing.  History tells us that in times such as these the first budgets to go are training and…

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A lot of businesses are under pressure at the moment and there looking at areas they can become more efficient and possibly reduce budgets. One of the first areas to be cut at this time is often marketing, but the business still needs to customers to survive, so how can that work? Outsourcing your marketing…

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