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CRM (Customer Relationship Management) tools are common now, and not just a business tool for large corporates. Many organisations now have systems in place but those that don’t are still using spreadsheets and email contact lists. There are many potential problems with this approach; Gone are the days where businesses need to invest huge amounts…

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I recently had the pleasure of talking to Gina Connell, CMO of law firm BP Collins about CSR and how the firm had integrated it within their marketing activity. Before we delved into the marketing aspect of CSR, we had the chance to discuss the differences between CSR and ESG and the impact of the…

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The answer is, there is no right answer.  It depends on the structure of your business, what you are looking to outsource and the objectives of the business in the medium to long term. We have been providing outsourced marketing for businesses for over 20 years and during that time, have worked for businesses large and…

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I would like to tell you a tale, don’t worry it is only a short one. Over 25 years ago I joined Nissan Motors GB as a young marketer, as Direct Marketing Manager. One of my first projects was to work with our agency to develop a loyalty programme, this was pre internet and email,…

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CSR, ESG, Sustainability, three terms that we hear every day. In an ideal world, most businesses would like to be putting a structure in place that allows them to meet with the increasing demands from its prospective clients. In some cases, this is now being demanded, either by legislation or by investors. What is often…

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In a recent article in Accountancy Age, Simon Konsta, Disputes Partner at DAC Beachcroft explains why the role of auditors and accountants is becoming more important in the climate change fight.  The article explores why ESG reporting is becoming more important with increasing legal pressure and  greater numbers of litigation cases being taken out against…

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ESG, CSR, GRI, UNSDG, Sustainability, just a few of the terms that are used when discussing what businesses are doing around corporate social responsibility (CSR). Without a CSR framework in place, one that delivers the required ESG information, your business is likely to miss out on opportunities for new business. In recent years, ESG (Environment,…

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In an article in The Independent this weekend it details a report published by PwC that states “Carbon Offsetting” costs under the voluntary scheme reached £38 million in 2022 and in the same article BloombergNEF is reported as suggesting that the same volume of offsets could cost £154 million by the end of the decade. …

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Environment, Social, Governance, that is the literal definition of ESG. What it means to a business is far more than just the words. Fundamentally, the definition was created by the financial community, to provide them with business metrics that would indicate what the business is doing to ensure they are minimising their impact on the…

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Often, when talking to businesses about their brand, the focus is on the brand identity or the logo. This is understandable, as this is the visible manifestation of the business and should reflect the organisation, its culture and values. However, just like a book, the brand identity is just the cover and the real brand…

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So it would appear that, as a global society, we are finally making progress on the way we consume energy, with 2023 being the first year on record that our use of fossil fuels to generate electricity will drop as the switch to renewable energy increases. Read more about this in this BBC article. There…

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Over the past couple of weeks we have started to see more and more reports of courts in various countries ruling that the governments in that country have to do more to prevent further climate change. The latest of these was the International Court of Justice confirming that they are preparing an advisory opinion that…

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More and more these days, I find myself reading the news in the morning and becoming increasingly fed up with what we are doing to ourselves, the society we live in and the planet we live on. Driving through my local town, High Wycombe, Irealise that this Chiltern town is sadly a great example of…

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ESG, (Environment, Social, Governance) it seems that every conference, every meeting, every media article is talking about ESG and what businesses have to do to meet expectations. The real challenge, as this Reuters article spells out, is a complete lack of consistency of approach. Many industry bodies are trying to work out what their sector…

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