Recent Categories
Recent Posts
- Understanding Your Audience: It’s Not What You Want to Say, But What They Want To Know
- Tailoring Your Marketing: The Right Channels for the Right Audience
- Sport can be an extremely effective way to market your business and doesn’t have to cost a fortune.
- Why Understanding Your Competitors Matters?
- Marketing on a Budget: Strategies for Maximum Efficiency
Post Archive
- August 2024
- July 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- November 2022
- September 2022
- August 2022
- May 2022
- March 2022
- January 2022
- October 2021
- July 2021
- April 2021
- March 2021
- February 2021
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- February 2020
- October 2019
- June 2019
- March 2019
- February 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
Catogery Tags
There’s no content to show here yet.
Connect With Us
-
EWO Supporting the 2.6 Challenge to help MIND
Living through these challenging times is giving us all many new experiences, some that we would all rather forget and others that have come as a welcome relief. For me, arguably the biggest impact has been the sense of community spirit that has brought us all together and not just in the UK, but globally.…
-
Business can drive Social Responsibility change, governments will follow.
We are into February already and with it comes a new dawn, or does it? Brexit is done and we are now in a holding pattern until the trade deal is agreed, so it seems to be business as usual. But I do not believe this is the case as I think that business, with…
-
The Green History
This is the transcript from a Facebook message, i don’t have the link but it is definitely worth reading, not because i think we should ignore the climate change activists, but because i think the corporates should think about the points in the message and learn from them. We managed then so why can’t we…
-
Zero plastic is a long term opportunity to increase sales.
It’s been a while since I last wrote a blog and having had a hectic summer it is about time I shared some more of my thoughts. During the last six months I have been involved in a number of projects, all of which have had a CSR element to them, leading me to do…
-
Apple, the end of an era or a new beginning.
In every business, anywhere in the world, one element of success is the ability to continuously evolve to meet customers needs and wants. Once in a while we see companies who not only deliver what the market wants but also create demand for products or services that are new and a great example of this…
-
The strongest leaders will admit what they don’t know.
I recently shared a post on Linkedin about Amy Golding, CEO of Opus Talent Solutions. The link was an interview with her for the BBC and gave her a chance to explain why she wasn’t the “typical” CEO of a £100m global business. At first glance, Amy seems very young and, in her words, “girly”,…
-
Hot weather hits retail sales!
Hot weather hits retail sales! This headline goes against what has historically happened in the retail trade when the weather improves. Normally when we have good weather, footfall increases and sales follow. In February this year it seems the reverse was true. In January the headline was “Bad weather hits Christmas shopping…” now the retail…
-
Plastic Bottle Deposit Scheme, says a lot about the companies.
Corporate Social Responsibility (CSR) to most people means donating money to charities, possibly through doing a challenge event, be that a sponsored walk, the London Marathon or cycling from London to Paris. Any of these will help the charity and ultimately help other people, but this is only one element of CSR. Driven by the…
-
My last post of 2018 and wondering where the year has gone.
I find myself writing my last post of 2018 and wondering where the year has gone. My mother told me once that when you have children life speeds up and I think the same can be said for business, they are, after all, our other babies. This year has been one of continued uncertainty, but…
-
Black Friday is now a part of the annual retailing programme, love it or hate it
Black Friday is now a part of the annual retailing programme, love it or hate it, it is probably here to stay. Whatever you think of it, there are some businesses that are taking the opportunity to do some good on the back of the day and reading this article from Charity Digital News made…
-
The Internet, fuelling hate or changing behaviour?
The Internet, fuelling hate or changing behaviour? In our modern world of communications where we are ruled by the internet and social media, many would agree that this has changed our lives forever. Before the 1980’s we all listened to the news on radios, watched TV and read newspapers. New items would often be a…
-
Business Confidence – it’s about being decisive.
Business Confidence – it’s about being decisive. Imagine a ship puts to sea without any destination confirmed and the crew continue to argue even once they have put to sea, it will then sail around aimlessly until it runs out of fuel and becomes stranded. Another ship sets sail at the same time with a…
-
Reward Customer Loyalty or penalise it?
Reward Customer Loyalty or penalise it, is it really a difficult question? Many years ago, I was involved in developing customer loyalty programmes for Nissan in the UK with the aim to reward long term customers. Our belief was that it would be easier to sell new cars to existing customers rather than find new…
-
Green Apple Environmental Awards It’s not just the corporates who win the awards!
Green Apple Environmental Awards, It’s not just the corporates who win the awards! In an age where the internet increasingly provides a platform for smaller organisations to get a bigger share of voice and compete with the larger firms, here is some great evidence to support the success of the smaller organisation. At the recent…
-
Smartphones and Personal Communications – what next?
Smartphones and Personal Communications – what next? With Apple officially becoming the largest listed business in the world with a value in excess of $1 trillion, it would be easy to think that we are continuing to become more reliant on mobile devices, in particular smart phones. But we need to read on, be it…