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Marketing automation is a term that to many might seem a little out of date, but with the recent introduction of GDPR, it has started to raise it’s head again. There was good recent article on the Charity Digital News website that discusses what marketing automation can do to help the third sector deliver targeted…

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Amidst the euphoria of the world cup, there is another story that grabbed my attention this morning, the ASA banning a series of ads from Cadbury, Chewits and Squashies. The bans affect ads placed on both TV and social media and represent the first under new rules aimed at reducing obesity in the UK. This…

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Data and GDPR, how do we manage it all? Mention GDPR and it now fills many businesses with dread. The process to achieve compliance with the new legislation seems to have been chaotic at best, but in reality, we have known about it for a long time and many businesses were working on adapting for…

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Just as we are all catching our breath after GDPR and coming to terms with that piece of legislation, the next storm is brewing in Europe. This time, it concerns Copyright laws and content that is generated for the internet, but is this Legal Protection or Creative Restrictions? In short, it looks as though the EU…

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Every business is different, and every business has different needs and requirements for their data management. So, when you are looking at which CRM system you need, don’t just go with one because it is what everyone else uses. There are new CRM systems being launched every day and the older, more established ones are…

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I couldn’t resist this one. I am sure there are many commentators who are talking about Weatherspoon’s decision to shut down it’s social media, both positive and negative and I wanted to add my thoughts. Social media is loved world-wide, but it is also detested by many and feared by some, including many businesses. The…

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We all have our views on what the signs of a good coach are, but I recently saw this Tweet  @BelievePHQ pic.twitter.com/5qznJ4quUZ that really summed it up for me. It is an infogram of the signs of a good sports coach, but reading through the detail I realised that the attributes listed were just as…

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Brexit – What do we need to do to combat the business effects? Like many people, I am getting fed up with all the talk about Brexit, once again we seem to be talking ourselves into a corner and many businesses are starting to see and feel the effects of this talk. However, more and…

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If ever we needed reminding how powerful the media is, in particular the power of social media, the news today that Kylie Jenner’s tweet has cost Snapchat $1.3 billion on their value has done just that https://goo.gl/EmZQLH It has long been recognised that the media plays a significant role in the way we make decisions,…

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The Power of the Consumer – Unilever, it was all over the news this morning. Unilever threatened to withdraw their ad budgets from the major social media channels if they don’t tighten up on their control of content. Finally, the only thing that will make businesses change has spoken, money. With the level of budget…

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I’ve just come back from a breakfast discussion all about connectivity. Now, before going to the meeting my thoughts were that it connectivity would be all focused around technology and how people were staying connected with each other and the different channels available such as email, social media, video calls etc. Whilst technology was a…

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Return on Investment – do you know what you are achieving? All too often, the projects we work on including marketing and internal engagement are seen as a cost. Sometimes this cost is seen as necessary and so the work goes ahead, but either way there can be a reluctance to commit any resource and…

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Increasingly my work is related to helping businesses improve their communications and increase their productivity by Committing to team engagement. Most of this work can be attributed to communications, not just talking face to face, but all of the communications spectrum. Essential to the success of these programmes is the commitment and support from the…

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With 2018 under way, there are no prizes for guessing what the hot business topics will be for this year, GDPR. Outside of Brexit, GDPR is likely to be one of the main subjects discussed in the first half of this year. With five months to go, organisations that have not addressed the requirements now…

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With the year rapidly coming to a close, many people talk about New Year Resolution and, on a personal level, they are always good to give you a focus going into a new period of time. However, like any challenge they will only succeed if the individual or business wants to change and adapt. Many…

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