My journey with CSR (Corporate Social Responsibility) started nearly thirty years ago, when as a Direct Marketing Manager, I realised that telling people about the

When businesses start out, marketing is often a DIY effort. Social media updates are squeezed in between meetings, website edits are done after hours, and

Sustainability and corporate social responsibility (CSR) are no longer optional. They are essential for businesses that want to build trust, attract customers, and stay competitive.

As GenAI continues to evolve, its impact on the marketing world will only grow, leading to more dynamic, efficient, and personalised marketing strategies. For businesses

In recent years, the rise of artificial intelligence (AI) has transformed industries across the globe, and one of the most exciting developments is the advent

Following on from my recent article on how to get the best from your marketing content, I thought it would be useful to provide a

This might seem like a straightforward question, but it’s surprising how few people really understand what marketing content is and what is needed to create

Do you ever feel like marketing is just another task on your never-ending to-do list? Running a business isn’t easy, especially when you’ve got so

It is important to note that I am far from an AI expert, if anything, up to a couple of years ago I was a

In my previous post, I shared how the start of a new year is the perfect time to review where you are and your objectives

2025 is here, and now is the time to make sure your plans for the year will deliver the results you need. Whether you’re running

Every year, Christmas advertising feels like more than just marketing, it’s part of the festive season itself. 🎄 These iconic campaigns do more than sell;

With the government increasing employer NI contributions, many businesses are feeling the pinch and considering cutting costs, or worse, staff. But it doesn’t have to

As the year comes to a close, it’s the perfect time to ask: Did you achieve your marketing goals this year? Is your strategy ready

‘ Imagine building a house without a plan – no blueprints, no design, just guessing where everything should go. Sounds chaotic, right? #Marketing without a