Understanding your customer journey is crucial for businesses aiming to deliver exceptional experiences and drive conversions. This journey includes every step a customer takes, from

Sustainable marketing is often misunderstood as simply promoting eco-friendly products and services, but it actually encompasses a broader role in driving businesses and society towards

Artificial Intelligence (AI) is one of the recent technologies that when applied in the dynamic world of marketing, can greatly improve several marketing techniques. AI

Marketing is crucial for promoting products, services, or brands. Various channels of marketing exist, each with their unique benefits. Here are some of the main

Does your marketing deliver the return on investment you need it to? Boost Your Marketing ROI with Fractional Expertise If you could recruit a senior

Are you getting the results your business needs from your marketing efforts? Imagine having a senior marketer and a dedicated team working on your marketing

Would you buy from your brand? A brand is not just a logo, it is not just your colours, it is the manifestation of your

Does your business need to find new customers or clients? Do you need more marketing expertise but don’t want to recruit a senior employee? If

Over the decades, we have seen many large names disappear from our high street and roads and Little Chef is just one, see this recent

Climate change, when has it gone too far? For those of you who follow and actually read my articles, you will be well aware that

Once in a while, an article grabs my attention for the right reasons and last week was one of those occasions. As a sports lover

A Fractional CMO is to all intents and purposes, a part time Marketing Director, it has just had its name changed by those “clever” marketers

Over the last twenty years, I have become more and more passionate about businesses giving back to the community and in later years, putting into

Outsourcing, historically that has meant using call or data centres in the far east to handle volume activities at a low cost. However, it can

A new year, new challenges, but the same questions from prospective clients, how can I generate some new business immediately, why isn’t my marketing working,