Last weekend the news was revealed that the UK government will be giving £300 million to the two biggest stell…

As a young marketer, many years ago, before mobile phones were an essential part of the corporate tool kit, I…

Twitter, angel or devil in the new world of Musk. As a profession, one of the biggest challenges we have…

One of the biggest challenges facing businesses of all shapes and sizes at the moment is recruitment and retention of…

During tough economic times, a lot of organisations will, quite rightly, look at ways they can reduce their overheads. In…

Marketers are constantly criticised for creating new ways to describe products and services, the simple aim being to distinguish them…

I feel like I am experiencing déjà vu, or is it here we go again. As soon as Russia invaded…

How to gain a competitive advantage? That is one of the most common questions I get asked when working with…

Part of B2E’s approach is to encourage their team to support community projects and with workforce wellbeing becoming an important…

Mass Bleaching event hits Great Barrier Reef! Fossil fuel rush due to war is madness! Heatwaves redefined in England over…

In my work within the Financial Services sector I have found it refreshing to see that more and more of…