Fractional CMO / Marketing Director
Marketing is an essential part of business, but it doesn’t have to be a full time role, you could have a Part-time CMO or Marketing Director.
A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need the role of a CMO, but not in a full-time capacity.
Without customers, there is no business and this applies to both existing and new customers. So, why is it then, that some many small and medium businesses don’t have the expertise within their team to market their business well.
Often, the answer is simple, cost. There is a perception that recruiting a marketing director and allocating the budget will be extremely costly. This does not have to be the case.
As a business grows, it will need an increasing level of marketing expertise, but not necessarily a full time senior resource, have you considered a Part-time Marketing Director.
Our experience is gained across a wide range of sectors, working with some of the largest companies in the world, as well as local businesses. We perform the role of marketing director, often working one or more days per week, overseeing the strategic planning and implementation of your marketing. Central to this role will be our ability to report to and work with you and your board. However, the most important aspects of our role is to:
• Understand your customers and their needs
• Deliver a positive return on your marketing investment.
Key services provided by a Fractional CMO / Marketing Director include:
• Strategic review and planning
• Brand review and development
• Product development
• Budget review and control
• Business planning
• Working with management board
• Managing third party contracts and teams
• Managing internal teams
• Engagement with staff.
Our team work across the UK and Europe with a specific focus on clients based in:
• Thames Valley
To find out how we can work with you contact us.