Purpose-led marketing has been around for a long time, but recently it’s become increasingly relevant — especially in the media. Simply put, it’s when a

I’ve talked before that I believe in the role AI can play in our lives and in our businesses, but I’ve also always emphasised the

Is your business cutting its marketing due to increasing costs that are proving difficult to manage, particularly the cost of employing staff? You’re not alone.

As many of you will know from my recent articles, I have become a convert to AI and am a genuine believer in the role

As a growing business, you will probably have been used to doing your own marketing, but with the increase in turnover comes an increase in

With costs of employment increasing as of the 1st April with increased employers NI and an increase in minimum wage, not to mention the costs

A lot of businesses are under pressure at the moment and there looking at areas they can become more efficient and possibly reduce budgets. One

My journey with CSR (Corporate Social Responsibility) started nearly thirty years ago, when as a Direct Marketing Manager, I realised that telling people about the

When businesses start out, marketing is often a DIY effort. Social media updates are squeezed in between meetings, website edits are done after hours, and

Sustainability and corporate social responsibility (CSR) are no longer optional. They are essential for businesses that want to build trust, attract customers, and stay competitive.

As GenAI continues to evolve, its impact on the marketing world will only grow, leading to more dynamic, efficient, and personalised marketing strategies. For businesses

In recent years, the rise of artificial intelligence (AI) has transformed industries across the globe, and one of the most exciting developments is the advent

Following on from my recent article on how to get the best from your marketing content, I thought it would be useful to provide a

This might seem like a straightforward question, but it’s surprising how few people really understand what marketing content is and what is needed to create

Do you ever feel like marketing is just another task on your never-ending to-do list? Running a business isn’t easy, especially when you’ve got so