There is a lot of pressure on businesses at the moment with interest rates still high, the cost of living impacting on consumer spending and corporates not committing to projects due to budget constraints.
With these pressures on every business, the ones that continue to grow are the ones that continue to engage their customers on a regular basis by delivering a great service or product and by having regular contact with them through effective, targeted marketing.
In order to ensure your marketing is delivering the right results and helping your business continue to be profitable, the marketing activity needs to be planned and considered. Imagine if you were building a house, you would make sure you have plans and drawings before you started building, marketing is no different.
It is also important to note that marketing, just like building a house is a process that takes time, therefore as a business you need to plan to allow time for the activity to deliver results. If any marketing consultant or agency claims they can deliver immediate results, they are probably wrong, even activities like paid Google campaigns will take time to deliver the results.
It is also important to note that it is extremely rare for one channel of marketing activity to deliver effective, incredible results on its own. The most successful marketing campaigns combine a full mix of activity that will include, amongst others:
- Search Engine Marketing
- Social Media
- Direct Marketing (email and mail)
- Advertising (on and off line)
- Events (exhibitions, conferences, networking)
This is not an exhaustive list and there are many other channels that can be explored.
However, every business is different and every segment of clients is different, so your marketing must be unique and that is where the planning is essential. Make sure you allow the time to do the planning and ensure you have the right expertise to develop the plans, either within your team or by using an external resource.
To find out how we can help your business develop your plans to ensure you have a positive Return on Investment call me on 07900 580407 or email me.
To find out more about our marketing consultant services click here.