Another pairs of eyes can make all the difference
In everything we do both in our work and private lives we come across challenges that we might not know…
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An extra pair of eyes on a problem can make all the difference.
It is often the case that a second pair of eyes looking over an issue can help find a solution.…
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Doing the right thing is good for business, but how?
Throwing litter would not normally be seen as a good way to promote the services of a business, but in…
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Corporate Social Responsibility (CSR). Is it really beneficial for a business?
Over the past twenty five years, I have had an increasing involvement in CSR, from my early days of using…
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Awards and accreditations, are they worth it and how can they benefit your organisation?
We are human, so let’s face it, sometimes we like other people to say well done, it can mean more…
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CRM in the third sector, what do I need to know?
A few weeks ago I wrote a short article about the main questions a business should address when considering a…
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CRM, what is it, what questions should I be asking and will it help my marketing and customer management.
CRM (Customer Relationship Management) tools are common now, and not just a business tool for large corporates. Many organisations now…
Read More »Cricket, is it leading the way to becoming sustainable?
What a month of sport we have had, and it is only going to continue through September. From the return…
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CSR (Corporate Social Responsibility) and ESG (Environment, Social, Governance), how to they differ in practical terms and how does a CSR framework integrate with your marketing strategy?
I recently had the pleasure of talking to Gina Connell, CMO of law firm BP Collins about CSR and how…
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Outsourcing, a swear word or perfect business sense?
The answer is, there is no right answer. It depends on the structure of your business, what you are looking…
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Marketing and CSR, do they really work?
I would like to tell you a tale, don’t worry it is only a short one. Over 25 years ago…
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