News

So it would appear that, as a global society, we are finally making progress on the way we consume energy, with 2023 being the first year on record that our use of fossil fuels to generate electricity will drop as the switch to renewable energy increases. Read more about this in this BBC article. There…

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Over the past couple of weeks we have started to see more and more reports of courts in various countries ruling that the governments in that country have to do more to prevent further climate change. The latest of these was the International Court of Justice confirming that they are preparing an advisory opinion that…

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More and more these days, I find myself reading the news in the morning and becoming increasingly fed up with what we are doing to ourselves, the society we live in and the planet we live on. Driving through my local town, High Wycombe, Irealise that this Chiltern town is sadly a great example of…

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ESG, (Environment, Social, Governance) it seems that every conference, every meeting, every media article is talking about ESG and what businesses have to do to meet expectations. The real challenge, as this Reuters article spells out, is a complete lack of consistency of approach. Many industry bodies are trying to work out what their sector…

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I was reading an article on the Reuters website on Monday titled “UK accounting watchdog tightens scrutiny of ESG in company audits”. The article detailed how the UK financial watchdog, the Financial Reporting Council (FRC) said it is going to monitor whether auditors were making spot checks on their compliance with Environmental, Social and governance…

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Last weekend the news was revealed that the UK government will be giving £300 million to the two biggest stell producers in the UK, Tata and British Steel. The purpose of the grant is to help both these companies become greener and is part of the government’s strategy to hit its net zero target. However,…

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As a young marketer, many years ago, before mobile phones were an essential part of the corporate tool kit, I realised that Corporate Social Responsibility (CSR) was going to be a fundamental element of the business marketing tool kit. It would provide businesses with a chance to promote their values and raise the brand profile…

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Twitter, angel or devil in the new world of Musk. As a profession, one of the biggest challenges we have is persuading our target audience to believe the information we present across all channels. There has long been an amount of “creative licence” used across the profession and this will always continue as brands and…

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One of the biggest challenges facing businesses of all shapes and sizes at the moment is recruitment and retention of staff. With employees able to demand higher salaries and packages more companies are offering higher salaries on one hand, but are struggling to add additional value to their potential employees on the other. Unless a…

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During tough economic times, a lot of organisations will, quite rightly, look at ways they can reduce their overheads. In doing this they will look at the priorities of the business and what is essential and what is secondary and will make cuts that ensure they can meet their financial targets in the immediate future.…

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Marketers are constantly criticised for creating new ways to describe products and services, the simple aim being to distinguish them from other services or products that are already on the market. As a marketer with over 25 years experience I have always strived to speak and communicate using simple language rather than using terminology that…

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I feel like I am experiencing déjà vu, or is it here we go again. As soon as Russia invaded Ukraine I was predicting a recession. With the global markets not having had the time to recover from the pandemic, markets were fragile at best and to be hit by another external disaster meant many…

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How to gain a competitive advantage? That is one of the most common questions I get asked when working with businesses and this hasn’t changed in over 20 years of running my business. I am currently working across several sectors, all of which have similar challenges, how do they persuade potential customers to buy their…

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Part of B2E’s approach is to encourage their team to support community projects and with workforce wellbeing becoming an important issue for all businesses they saw this as a good opportunity to help provide care and support for the community. One part of our challenge is really starting to build momentum, is the fundraising and…

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Mass Bleaching event hits Great Barrier Reef! Fossil fuel rush due to war is madness! Heatwaves redefined in England over climate change! These are just three of the headlines on the BBC website over the past week and it doesn’t make for particularly pleasant reading. Over the past decade I have become increasingly aware of…

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