October 2017

Digital – Should you ignore other channels? A question I asked myself when trawling through my Monday emails and found my regular update from the CIM. Normally this is interesting and sometimes there is a real gem, but today one sentence grabbed my attention “Don’t forget the old ways”. The sentence was part of an…

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Customer Engagement, what does it mean? “Brands need to deliver the right information at the right time to the right device in order to succeed with today’s travellers. Those that are engaging with customer touchpoints throughout the entire travel journey are the ones making the most impact” – Travelport This is the first line of…

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Once again it seems that the third sector is paving the way for organisations preparing for GDPR. Over the past few months I have been speaking to numerous organisations to begin work on preparing for GDPR and it never ceases to amaze me, how many think they have plenty of time and don’t need to…

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Creating a content, happy workforce is often a challenge. Often incentivising employees is seen as the best way but in reality are incentives what employees want or is there something else. In my experience, creating an effective, content workforce is about a combination of elements, the key ones being; Salary Career path and opportunities Working…

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When social media hit, Facebook, Twitter, Instagram, LinkedIn to mention a few, we all thought it would be the end of texting (SMS) and that SMS as a marketing channel would become a thing of the past. We were wrong, SMS has been more resilient and certainly in the third sector it appears to be…

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