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CRM, what is it, what questions should I be asking and will it help my marketing and customer management.
CRM (Customer Relationship Management) tools are common now, and not just a business tool for large corporates. Many organisations now have systems in place but those that don’t are still using spreadsheets and email contact lists. There are many potential problems with this approach; Gone are the days where businesses need to invest huge amounts…
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Cricket, is it leading the way to becoming sustainable?
What a month of sport we have had, and it is only going to continue through September. From the return of the premiership, test match cricket, warm-up matches for the Rugby World Cup, not to mention the cycling world championships and now The Vuelta. As a sports fan, I am in heaven. But one question…
