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CSR (Corporate Social Responsibility) and ESG (Environment, Social, Governance), how to they differ in practical terms and how does a CSR framework integrate with your marketing strategy?
I recently had the pleasure of talking to Gina Connell, CMO of law firm BP Collins about CSR and how the firm had integrated it within their marketing activity. Before we delved into the marketing aspect of CSR, we had the chance to discuss the differences between CSR and ESG and the impact of the…
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Outsourcing, a swear word or perfect business sense?
The answer is, there is no right answer. It depends on the structure of your business, what you are looking to outsource and the objectives of the business in the medium to long term. We have been providing outsourced marketing for businesses for over 20 years and during that time, have worked for businesses large and…
