Accountants and auditors are central to climate change fight, but the real change will come from the businesses.

Monthly Archives: June 2023

Outsourcing or additional expertise, two different views.  

Does your business need to find new customers or clients? Do you need more marketing expertise but don’t want to…

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What does your brand say about your business?

Would you buy from your brand? A brand is not just a logo, it is not just your colours, it…

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Why did Little Chefs disappear? Customers needs changed and they didn’t?

Over the decades, we have seen many large names disappear from our high street and roads and Little Chef is…

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Climate change, when has it gone too far?

Climate change, when has it gone too far? For those of you who follow and actually read my articles, you…

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Football offers a glimmer of hope…

Once in a while, an article grabs my attention for the right reasons and last week was one of those…

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Fractional CMO, how can it benefit your business?

A Fractional CMO is to all intents and purposes, a part time Marketing Director, it has just had its name…

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Supporting Charities, a nice thing to do or good business sense.

Over the last twenty years, I have become more and more passionate about businesses giving back to the community and…

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Outsourcing – Cost cutting or driving growth for your business? But what is it?

Outsourcing, historically that has meant using call or data centres in the far east to handle volume activities at a…

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A new year, new challenges, but the same questions from prospective clients.

A new year, new challenges, but the same questions from prospective clients, how can I generate some new business immediately,…

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Do marketing and social responsibility mix?

For a long time, I have struggled with how to marry my passion for social responsibility, in particular climate change,…

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Marketing – a cost or an investment?

Now we are all back from the festive break, our minds are turning to the year and what challenges we…

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