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Is government grant to steel industry the right way forward and how can CSR drive profit?
Last weekend the news was revealed that the UK government will be giving £300 million to the two biggest stell producers in the UK, Tata and British Steel. The purpose of the grant is to help both these companies become greener and is part of the government’s strategy to hit its net zero target. However,…
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Why have I been so passionate about CSR for so long?
As a young marketer, many years ago, before mobile phones were an essential part of the corporate tool kit, I realised that Corporate Social Responsibility (CSR) was going to be a fundamental element of the business marketing tool kit. It would provide businesses with a chance to promote their values and raise the brand profile…