January 2024

  • A new year, new challenges, but the same questions from prospective clients.

    A new year, new challenges, but the same questions from prospective clients.

    A new year, new challenges, but the same questions from prospective clients, how can I generate some new business immediately, why isn’t my marketing working, how can I measure the effectiveness of my marketing? Ever since we set up Eyes Wide Open over twenty years ago to help businesses improve the effectiveness of their marketing,…

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  • Do marketing and social responsibility mix?

    Do marketing and social responsibility mix?

    For a long time, I have struggled with how to marry my passion for social responsibility, in particular climate change, with my work advising businesses on marketing.  But in recent months, this is becoming much easier. Why has it changed you ask? This is mainly down to two factors, firstly the younger generation are increasingly…

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  • Marketing – a cost or an investment?

    Marketing – a cost or an investment?

    Now we are all back from the festive break, our minds are turning to the year and what challenges we will have to overcome throughout the year. Many of these will be outside of our control, so as a business it is fundamental that we focus on those elements that are within our control and…

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