2024

Every year, Christmas advertising feels like more than just marketing, it’s part of the festive season itself. 🎄 These iconic campaigns do more than sell; they tug at our heartstrings, make us smile, and remind us what the season is all about. In the past few years, the ones that have stuck with me most…

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With the government increasing employer NI contributions, many businesses are feeling the pinch and considering cutting costs, or worse, staff. But it doesn’t have to come to that, especially when it comes to your marketing. Outsourcing your marketing function, or even just part of it, can avoid any increase in your costs and help protect…

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As the year comes to a close, it’s the perfect time to ask: Did you achieve your marketing goals this year? Is your strategy ready to ensure your business achieves its objectives in the coming years? Effective planning isn’t about guessing what your customers want; it’s about aligning your marketing efforts with the customer’s needs…

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‘ Imagine building a house without a plan – no blueprints, no design, just guessing where everything should go. Sounds chaotic, right? #Marketing without a plan is just as risky! Having a solid marketing plan isn’t about ticking boxes; it’s about knowing where you’re headed and how to get there. But here’s the thing, as…

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We recently wrote an article about the growing demands Gen Z is placing on businesses and highlighted the importance of understanding their expectations and responding effectively This got me thinking about how important it is to truly understand your market and tailor your marketing and sales proposition to meet their needs. Too often, I meet…

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Generation Z, born between 1997 and 2012, is becoming an increasingly powerful sector of the economy, but they are not your typical audience. They’ve grown up in a digital world, and they’re all about authenticity and transparency. If you want to connect with them you need to show them who you are, what you stand…

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Nowadays, effective marketing relies on understanding what your audience wants to know rather than simply telling them what you want to say. We’ve all been there, bombarded with messages that just don’t hit the mark. To stand out, you need to flip the script and focus on understanding your audience’s needs, challenges, and interests. It’s…

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In today’s business world, a one-size-fits-all marketing strategy is like trying to fit a square peg into a round hole—it simply doesn’t work. To really hit the mark, you need to choose the right mix of marketing activity for your target market. Imagine trying to sell skateboards to teenagers through a newspaper ad, you might…

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In a world where businesses are constantly aiming for the top spot, understanding your competitors isn’t just an option—it’s a necessity. So here’s Why Understanding Your Competitors Matters. 💡 Imagine you’re at a neighbour’s barbecue, everyone’s talking about their favourite BBQ food. Now, you could just throw your burgers 🍔 on the BBQ and hope…

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Guinness recently announced their biggest marketing campaign ever as they launched their sponsorship of the English Premier League. (read the full article here) This comes at a time when most marketers, whether from large multi-national businesses or small local ones, have to justify every £ spent and are often asked to reduce their budgets.  One aspect of Guinness’s…

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🔓 Let’s unlock powerful marketing strategies that won’t break the bank!  Marketing on a Budget: Strategies for Maximum Efficiency  In the dynamic world of business, marketing can often seem like an overwhelming expense, especially for small businesses and startups. However, effective marketing doesn’t have to break the bank. By leveraging strategic approaches, businesses can maximize…

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How to Measure the Success of Your Marketing? In today’s marketing landscape, knowing which metrics to track is crucial for success. Among these, return on investment (ROI) is arguably the most important and gives an overall indication of the success of your marketing. Here’s a brief look at essential marketing metrics and their importance.  Return…

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Understanding your customer journey is crucial for businesses aiming to deliver exceptional experiences and drive conversions. This journey includes every step a customer takes, from first becoming aware of a product to making a purchase and beyond. By mapping this journey, identifying key touchpoints, and using insights effectively, businesses can optimize marketing strategies to meet…

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Sustainable marketing is often misunderstood as simply promoting eco-friendly products and services, but it actually encompasses a broader role in driving businesses and society towards a commitment to social responsibility, whilst at the same time building the reputation of the brand.  Sustainability is not just about the environment.  Historically, marketing departments have included sustainability and…

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Artificial Intelligence (AI) is one of the recent technologies that when applied in the dynamic world of marketing, can greatly improve several marketing techniques. AI has numerous advantages ranging from data analysis to customer relations, but it is important to bear in mind that AI is an instrument created to enhance creativity and intelligence of…

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