2017

Team engagement starts early on and I’ve had a couple of interesting meetings already this week where I have been talking about engaging the team at work to ensure the best results are achieved for a project. But, frustratingly, both businesses have spoken about ensuring their teams are engaged but when it comes down to…

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Digital Marketing – The Way forward or not? Last week, two events happened that made me think about how we market products or services, B2B or B2C. Firstly, I saw a great speaker, Grant Leboff who discussed the change in our behaviour from having a considerable attention span with limited media options to a society…

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I was reading some retail headlines earlier this week that seemed remarkably familiar, retailers sales dropping, internet sales increasing. This got me thinking, many of my recent blogs have been focusing on change and engaging customers, yet some of the biggest brands on the UK high street, clearly don’t do this. With some suggesting the…

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Understand your weaknesses as well as your strengths. A couple of weeks ago I wrote a blog around the lessons of a consultant following a breakfast I attended and have once again been reminded of a number of the elements this weekend. My son is very big on karate and is currently on a programme…

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I was at a business breakfast in Reading last week and learnt more in 1 ½ hours than I have done for a long time and it made me realise that there is so much more to discuss about the consultant role. Two weeks ago I put a post up about the role of a consultant…

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So I woke up to the news this morning and no mention of Donald Trump, a good start to the day. Clearly the news has been dominated by “that envelope” at the Oscars but the piece of news that really grabbed my attention was the return of the Nokia 3310, one of the phones that…

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I had a very interesting coffee with a colleague yesterday when we put the world to rights as we always do, but one subject was dominant, the success or failure of projects and one point that stood out was the failure rate of projects managed by one of the big four consultancies, it stood at…

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I’ve just read an article by Jason Gibbs about why CRM projects fail and there are some scary stats in there, not least that 63% of CRM implementations in large organisations fail because the sales team don’t use the new system. Having worked with many businesses, ranging in size from 100 staff up to 10,000,…

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For the first time in ages, I have trawled the media and haven’t found anything that jumps out as a subject that relates to what we do relating to communications and marketing. The are a few contenders, Lloyds latest cyber attack, dating websites being hacked for data and the obvious small event that has gone…

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I have just read this article on the BBC website about moderate screen use for teenagers being beneficial and the changing screen use for teenagers. Now, I might be old fashioned, some would say I definitely am, but I do have to engage with modern media platforms every day with my work, so I am…

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I’ve just read this article on the BBC site about the history of the iPhone and it makes for great reading, so much so that it got me thinking about the last twelve years and what has happened. Have a read on the BBC site. Having read the piece and started thinking about the bigger…

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