2023

There is a lot of pressure on businesses at the moment with interest rates still high, the cost of living impacting on consumer spending and corporates not committing to projects due to budget constraints. With these pressures on every business, the ones that continue to grow are the ones that continue to engage their customers…

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In everything we do both in our work and private lives we come across challenges that we might not know how to get over. We can sit there “banging our heads against a brick wall” for hours if not days and still find we are no closer to a solution. Often the best way to…

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It is often the case that a second pair of eyes looking over an issue can help find a solution. It can be someone totally unrelated to the project who has a different view or someone who asks the right questions to lead you to find a solution. At Eyes Wide Open, we provide that…

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Throwing litter would not normally be seen as a good way to promote the services of a business, but in some cases it can be. Whilst sending letters is not always seen as an effective and environmental marketing activity, sending letters that have been written on plantable paper that will grow into wild flowers, helping…

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Over the past twenty five years, I have had an increasing involvement in CSR, from my early days of using the companies work with charities to help build the brand reputation, to more recent times working with businesses to establish a CSR framework within the organisation. These frameworks allow the business to meet its ESG…

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We are human, so let’s face it, sometimes we like other people to say well done, it can mean more than a financial reward. So, when the business enters awards or applies to have a listing in a professional directory, there is nothing nicer than winning or being listed in the directory. But does it…

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A few weeks ago I wrote a short article about the main questions a business should address when considering a new CRM system for their business. On the back of this piece, I was asked to take part in a webinar for charities to explain how a charity should go about identifying the right system…

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CRM (Customer Relationship Management) tools are common now, and not just a business tool for large corporates. Many organisations now have systems in place but those that don’t are still using spreadsheets and email contact lists. There are many potential problems with this approach; Gone are the days where businesses need to invest huge amounts…

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I recently had the pleasure of talking to Gina Connell, CMO of law firm BP Collins about CSR and how the firm had integrated it within their marketing activity. Before we delved into the marketing aspect of CSR, we had the chance to discuss the differences between CSR and ESG and the impact of the…

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The answer is, there is no right answer.  It depends on the structure of your business, what you are looking to outsource and the objectives of the business in the medium to long term. We have been providing outsourced marketing for businesses for over 20 years and during that time, have worked for businesses large and…

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I would like to tell you a tale, don’t worry it is only a short one. Over 25 years ago I joined Nissan Motors GB as a young marketer, as Direct Marketing Manager. One of my first projects was to work with our agency to develop a loyalty programme, this was pre internet and email,…

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CSR, ESG, Sustainability, three terms that we hear every day. In an ideal world, most businesses would like to be putting a structure in place that allows them to meet with the increasing demands from its prospective clients. In some cases, this is now being demanded, either by legislation or by investors. What is often…

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In a recent article in Accountancy Age, Simon Konsta, Disputes Partner at DAC Beachcroft explains why the role of auditors and accountants is becoming more important in the climate change fight.  The article explores why ESG reporting is becoming more important with increasing legal pressure and  greater numbers of litigation cases being taken out against…

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ESG, CSR, GRI, UNSDG, Sustainability, just a few of the terms that are used when discussing what businesses are doing around corporate social responsibility (CSR). Without a CSR framework in place, one that delivers the required ESG information, your business is likely to miss out on opportunities for new business. In recent years, ESG (Environment,…

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