2023

  • Carbon offsetting costs could double, but that is not the way business should be going.

    Carbon offsetting costs could double, but that is not the way business should be going.

    In an article in The Independent this weekend it details a report published by PwC that states “Carbon Offsetting” costs under the voluntary scheme reached £38 million in 2022 and in the same article BloombergNEF is reported as suggesting that the same volume of offsets could cost £154 million by the end of the decade. …

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  • ESG, what is it and why does my business need it?

    ESG, what is it and why does my business need it?

    Environment, Social, Governance, that is the literal definition of ESG. What it means to a business is far more than just the words. Fundamentally, the definition was created by the financial community, to provide them with business metrics that would indicate what the business is doing to ensure they are minimising their impact on the…

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  • Managing your brand is about so much more than a logo.

    Managing your brand is about so much more than a logo.

    Often, when talking to businesses about their brand, the focus is on the brand identity or the logo. This is understandable, as this is the visible manifestation of the business and should reflect the organisation, its culture and values. However, just like a book, the brand identity is just the cover and the real brand…

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  • Are we finally making progress?

    Are we finally making progress?

    So it would appear that, as a global society, we are finally making progress on the way we consume energy, with 2023 being the first year on record that our use of fossil fuels to generate electricity will drop as the switch to renewable energy increases. Read more about this in this BBC article. There…

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  • Is the world finally waking up to climate change?

    Is the world finally waking up to climate change?

    Over the past couple of weeks we have started to see more and more reports of courts in various countries ruling that the governments in that country have to do more to prevent further climate change. The latest of these was the International Court of Justice confirming that they are preparing an advisory opinion that…

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  • Is the world broken, or can we all play our part in the recovery?

    Is the world broken, or can we all play our part in the recovery?

    More and more these days, I find myself reading the news in the morning and becoming increasingly fed up with what we are doing to ourselves, the society we live in and the planet we live on. Driving through my local town, High Wycombe, Irealise that this Chiltern town is sadly a great example of…

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  • The real challenge of ESG

    The real challenge of ESG

    ESG, (Environment, Social, Governance) it seems that every conference, every meeting, every media article is talking about ESG and what businesses have to do to meet expectations. The real challenge, as this Reuters article spells out, is a complete lack of consistency of approach. Many industry bodies are trying to work out what their sector…

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  • UK accounting watchdog tightens scrutiny of ESG in company audits, or do they?

    UK accounting watchdog tightens scrutiny of ESG in company audits, or do they?

    I was reading an article on the Reuters website on Monday titled “UK accounting watchdog tightens scrutiny of ESG in company audits”. The article detailed how the UK financial watchdog, the Financial Reporting Council (FRC) said it is going to monitor whether auditors were making spot checks on their compliance with Environmental, Social and governance…

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  • Is government grant to steel industry the right way forward and how can CSR drive profit?

    Is government grant to steel industry the right way forward and how can CSR drive profit?

    Last weekend the news was revealed that the UK government will be giving £300 million to the two biggest stell producers in the UK, Tata and British Steel. The purpose of the grant is to help both these companies become greener and is part of the government’s strategy to hit its net zero target. However,…

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  • Why have I been so passionate about CSR for so long?

    Why have I been so passionate about CSR for so long?

    As a young marketer, many years ago, before mobile phones were an essential part of the corporate tool kit, I realised that Corporate Social Responsibility (CSR) was going to be a fundamental element of the business marketing tool kit. It would provide businesses with a chance to promote their values and raise the brand profile…

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