More and more these days, I find myself reading the news in the morning and becoming increasingly fed up with…

ESG, (Environment, Social, Governance) it seems that every conference, every meeting, every media article is talking about ESG and what…

I was reading an article on the Reuters website on Monday titled “UK accounting watchdog tightens scrutiny of ESG in…

Last weekend the news was revealed that the UK government will be giving £300 million to the two biggest stell…

As a young marketer, many years ago, before mobile phones were an essential part of the corporate tool kit, I…

Twitter, angel or devil in the new world of Musk. As a profession, one of the biggest challenges we have…

One of the biggest challenges facing businesses of all shapes and sizes at the moment is recruitment and retention of…

During tough economic times, a lot of organisations will, quite rightly, look at ways they can reduce their overheads. In…

Marketers are constantly criticised for creating new ways to describe products and services, the simple aim being to distinguish them…

I feel like I am experiencing déjà vu, or is it here we go again. As soon as Russia invaded…

How to gain a competitive advantage? That is one of the most common questions I get asked when working with…