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Purpose-led marketing has been around for a long time, but recently it’s become increasingly relevant — especially in the media. Simply put, it’s when a business or brand aligns itself with a meaningful cause — such as a health charity or conservation project — and incorporates that purpose into its operations, communication, day-to-day activities, and…

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I’ve talked before that I believe in the role AI can play in our lives and in our businesses, but I’ve also always emphasised the importance of using it as a tool — to enhance our work, make processes more efficient, and help make our lives easier — not to do all the work for…

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Is your business cutting its marketing due to increasing costs that are proving difficult to manage, particularly the cost of employing staff? You’re not alone. Many business owners, especially SMEs, are facing the same dilemma and it’s been heightened with the increase National Insurance Contributions (NICs) and the National Minimum Wage (NMW). As a result,…

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As many of you will know from my recent articles, I have become a convert to AI and am a genuine believer in the role it can play in our lives, both personal and business. From a marketing perspective, it is proving to be invaluable, from content origination, to creative ideas, analytics, and much more. Its ability…

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As a growing business, you will probably have been used to doing your own marketing, but with the increase in turnover comes an increase in management requirements, and marketing can easily drop down the list of priorities. Whilst the business may recognise that marketing needs to be done, the challenge will come down to budget…

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With costs of employment increasing as of the 1st April with increased employers NI and an increase in minimum wage, not to mention the costs associated with employment increasing, the pressures on businesses to cut costs is growing.  History tells us that in times such as these the first budgets to go are training and…

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A lot of businesses are under pressure at the moment and there looking at areas they can become more efficient and possibly reduce budgets. One of the first areas to be cut at this time is often marketing, but the business still needs to customers to survive, so how can that work? Outsourcing your marketing…

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My journey with CSR (Corporate Social Responsibility) started nearly thirty years ago, when as a Direct Marketing Manager, I realised that telling people about the good things a business is doing in the community achieves far greater engagement than trying to “sell” to them. What I realised at that early stage is that the key…

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When businesses start out, marketing is often a DIY effort. Social media updates are squeezed in between meetings, website edits are done after hours, and advertising campaigns are launched with trial-and-error guesswork – I’ve been there. It works to an extent, but as the business grows, so do the demands of consistent, strategic, and results-driven…

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Sustainability and corporate social responsibility (CSR) are no longer optional. They are essential for businesses that want to build trust, attract customers, and stay competitive. Consumers today are more conscious than ever about the brands they buy from, demanding transparency, ethical practices, and a real commitment to sustainability. The Rise of the Conscious Consumer Modern…

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As GenAI continues to evolve, its impact on the marketing world will only grow, leading to more dynamic, efficient, and personalised marketing strategies. For businesses looking to stay competitive in an increasingly digital world, embracing GenAI is not just an option—it’s a necessity. Here are some examples of Generative AI platforms that are currently making…

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In recent years, the rise of artificial intelligence (AI) has transformed industries across the globe, and one of the most exciting developments is the advent of Generative AI (GenAI). Unlike traditional AI models, which are designed to analyse and interpret data, GenAI is capable of creating new content from scratch, mimicking human creativity. This ability…

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Following on from my recent article on how to get the best from your marketing content, I thought it would be useful to provide a guide on what you need to consider when creating marketing content. Here are some key steps to consider when creating marketing content. Content is the backbone of any successful marketing…

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This might seem like a straightforward question, but it’s surprising how few people really understand what marketing content is and what is needed to create it. For many marketers, working with teams – whether clients or colleagues is the hardest part of the job. Content has to be originated, and this comes from information provided…

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Do you ever feel like marketing is just another task on your never-ending to-do list? Running a business isn’t easy, especially when you’ve got so many plates spinning. But here’s a thought: Your marketing doesn’t have to be one of those plates you have to balance. At EWO, we offer businesses a flexible, cost-effective way…

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